Publications

Welcome to Theory Underground.

Theory Underground is for existential, structural, phenomenological, and psychoanalytic critique of media, political-economy, and consumer culture. We do it because we love to, not because we wanna get rich. We do it because it is our passion and calling, not to pad our C.V. or pose as influencers to pre-determined marketing demographics. 


Waypoint is now available here in audio and text form for “free” or you can purchase the softcover —> 

Posts by David McKerracher + Theory Underground chapters

Waypoint is the first publication to come out of Theory Underground. It is available here in blog form, with the audio-book version option, or you can purchase the softcover on Amazon or here for a discounted price. 

Prefacacknolwedgements – 2021

This is the preface to David McKerracher AKA Theory Pleeb’s first book: Waypoint. Here you will discover the what, when, why, and how of Waypoint. This work introduces and develops a variety of topics that are key to Dave’s thought.

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